HITTING A NASTY "NAE'NAE" BECOMES ILLEGAL IN LOS ANGELES

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LOS ANGELES — With grave concern, a television reporter for KTLA described the mayhem in the upscale Los Angeles neighborhood of Beverly Grove in July: The residents of a graffiti-marred, $17,000-a-month white contemporary house, led by a 20-year-old “social media megastar” named Jake Paul, had turned this “tightknit community” into a “war zone.”

“A recent stunt involved tossing furniture into an empty pool and setting the pile on fire,” the reporter informed viewers. “Neighbors said flames eventually grew higher than the house.”

With the news crew still mingling outside, Mr. Paul bounded out of the house, his peroxide-blond hair flopping, trailed by a squadron of artfully coifed teen-heartthrob types. They mocked the reporter’s fusty brown oxfords, and whooped as their leader clambered onto the roof of the KTLA van (“Jake, I wouldn’t do that,” the reporter warned), where he stood triumphant — symbolically, at least — over the old-media landscape.
“It was gold,” he said.

He has 10.5 million subscribers on YouTube, and seemingly five million haters. This high school dropout from Ohio has already outlasted Vine, the short-form video platform that gave him his first taste of fame; survived an ill-fated turn as a Disney star; cut a rap anthem (“It’s Everyday Bro”) that became, simultaneously, one of the most viral and reviled songs on the internet; and established himself in the eyes of grown-up America as an embodiment of everything that is wonderful and horrible about Generation Z.

And all that, basically, has been a warm-up act. Even as controversies stack up and the jakepaulisoverparty hashtag circulates, Mr. Paul is leveraging a Johnny Knoxville taste for outrage with mogul-size ambition to build an empire out of that sprawling Beverly Grove house, serving as a Svengali and star maker to the YouTube stars of tomorrow. Think of it as a factory of social-media talent, a scrubbed, web version of Berry Gordy’s Motown Records for pre-tweens.

A genius or a jerk? A punk or a prophet? In a media landscape where clicks are money, does it even matter?

This is a satirical website. Don't take it Seriously. It's a joke.

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