Annonce surprise d'un sponsorship privé d'un particulier

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L'annonce de la compagnie de Parmalat canada inc., distributeur et fabricant du fromage en ficelles 'Ficello' a créé une véritable onde de choc le monde des affaires mardi matin (2018-10-16). En effet, dans le cadre d'une vaste campagne marketing visant à vanter les différentes utilisations de leur produit Phare, Parmalat a annoncé leur sponsorship d'un client particulier du nom de Al Boivin pour une durée indéterminée.

Louis Frenette- CEO PARMALAT CANADA INC. : ''En effet, dans le passé nous invitions les clients de Ficello à déchirer, étirer et même faire fondre leur fromage en ficelle. Cependant, afin d'accéder à un marché plus ''underground'', nous n'avions aucune porte d'entrée possible. Ce sponsorship nous assurera de développer un secteur jusque-là inconnu pour notre produit !''

This is a satirical website. Don't take it Seriously. It's a joke.

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