Krispy Kreme - Another Victim of Covid-19

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In what has become a seemingly endless stream of negative news. The global pandemic of the coronavirus, Covid-19, has claimed yet another victim.

New York's less ubiquitous doughnut chain, Krispy Kreme, was due to make a big splash back into town with the opening of it's new flagship location in Times Square this June. But the recent coronavirus outbreak has put that plan back on the shelf indefinitely.

At 1601 Broadway, West 48th Street, the 4,500-square-foot location was set to boost the popular bakery company back into the minds of New Yorkers and the millions of tourists who visit midtown every year. But these are uncharted times that we live in. "With the social distancing guidelines in effect right now, our profits have taken a real hit," said CFO, Jeff Ford. "The extreme costs involved in opening a location of this magnitude are just not feasible right now," Ford added.

In fact, the pandemic is even putting the company's Penn Station location at risk of being shut down. "We're looking at all avenues right now and getting updates from the CDC every week," said Jessica Cameron, VP of Operations. "The longer this pandemic goes on, the more we have to look at shutting down locations. If transportation use doesn't start picking up soon, there becomes no real reason for us to continue to be tenants in Penn Station."

This is only an example of what has begun to happen on a much larger scale. One by one companies are beginning to evaluate how they can better navigate the new economic marketplace we find ourselves in. And with no signs of slowing down, the CDC paints a somewhat gloom picture of the future. "If people don't start listening to the social distancing guidelines, we could be looking at a very long time before businesses start being able to reopen, let alone open new locations," said CDC representative, Jessica Amber.

Krispy Kreme CEO, Bernard Barnett, had a little more positive message for the company's fans. "I don't think we're going to have to close the Penn Station location. We're doing everything we can to keep it open. We need a presence in NYC." But as for the new Midtown location he said, "It's unfortunate, but there's just no way we'll be able to open that location anytime this year or even next year. Not with all the budget cuts."

So for all you Krispy Kreme fans out there, I think Nobel Peace Prize winning poet, Dolores Maeve, said it best, "We're all getting nurseried. April Fools, Michaela."

This is a satirical website. Don't take it Seriously. It's a joke.

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Apr 2020