Apple Music pays artists and record labels almost triple what Spotify does

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Spotify’s average per-stream payout has fallen by 16 since 2014, according to a new dataset published by artist-rights blog The Trichordist.

The figures are based on 2016 streaming data for an independent label with around 150 albums available digitally, which is compared to a similar study in 2014.

According to the analysis, Spotify generated $0.00437 per stream for the label in 2016, down from $0.00521 in 2014. Yet Spotify accounted for 69.6 of the label’s overall streaming revenues: its per-stream rate may have fallen, but its scale still makes it the major earner for this particular catalogue.

(Additional context: if Spotify users have become more engaged in its service over time, listening to more music by more artists, that would be a factor in the falling average per-stream payout. When Spotify relaunched its artists portal in November 2016, it stopped publishing its own figure for average per-stream payout to all rightsholders.)

Apple, meanwhile, sits “in the sweet spot generating the second largest amount of streaming revenue”, with a per-stream rate of $0.00735. That’s 68 more than Spotify, although Apple only accounted for 13.4 of the label’s streaming revenues in 2016.

The Trichordist also highlighted the fact that YouTube accounted for 21.7 of the label’s streams, but only 3.8 of its streaming revenue.

“The top 10 streamers account for 99 of all streaming revenue,” added its analysis. In fact, the top six services – Spotify, Apple, Google, YouTube, Deezer and Rhapsody – account for 96.8.

The source of this data, an independent label, is likely to be the reason for Amazon not showing up strongly in the chart, with just 0.6 of streams and revenue. For most of 2016, Prime Music was Amazon’s only music-streaming service, and its focus is a smaller, more mainstream catalogue of music.

The Trichordist has also calculated the number of streams needed on the various services to equal a traditional sale: 139 streams on Spotify, 83 on Apple Music, 90 on Google Play, 95 on Deezer and, ahem, 876 on YouTube.

This is a satirical website. Don't take it Seriously. It's a joke.

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