Walmart to acquire Aldi Stores. Price drops announced.
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Walmart has agreed to buy the discount grocery chain Aldi for $3.4 billion, in a deal that will instantly transform the company that pioneered big box retailing into a juggernaut with even more physical outposts in hundreds of neighborhoods across the country. Along with the purchase, Walmart has announced price drops across the entire line of Aldi products, to the tune of as much as 40. Also, all shopping bags will be included for no additional charge.
The acquisition, announced Friday, is a reflection of both the sheer magnitude of the grocery business — about $800 billion in annual spending in the United States — and a desire to be the leader, now and for the foreseeable future. After almost a decade selling groceries in Walmart Superstores, Walmart has failed to make a major dent on its own as consumers have shown a stubborn urge to buy items like fruits, vegetables and meat alongside clothing and appliances.
Buying Aldi also represents a major escalation in the company’s long-running battle with Amazon, the largest online retailer in the United States, which has been struggling to play catch-up in in-person shopping. Last Friday, Walmart announced a $310 million deal to acquire the internet apparel retailer Bonobos, and last year it agreed to pay $3.3 billion for Jet.com and put Jet’s chief executive, Marc Lore, in charge of Walmart’s overall e-commerce business.
“Make no mistake, Walmart under no circumstances can lose the grocery wars to Amazon,” said Brittain Ladd, a strategy and supply chain consultant who formerly worked with Amazon on its grocery business. “If Walmart loses the grocery battle to Amazon, they have no chance of ever dethroning Amazon as the largest e-commerce player in the world. Buying Aldi put them back on top.”
This is a satirical website. Don't take it Seriously. It's a joke.
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